Are you new to advertising,
or maybe there is a color combo or scheme you absolutely love but can’t seem to
find success with? Perhaps this article will help you see why certain colors
are so bad for advertising.
It is a fact that your color
combination matters a lot. A correct combination is more appealing and it
produces the right feelings in a target audience while combination with the
wrong colors creates unpleasant effect. In fact, some advertisers seem to use
bright, neon, abrasive, or even mismatching colors in a lazy attempt to capture
attention. The problem is that these colors may initially grab attention but
ultimately damage the brand and the credibility of the offer.
The following are some of the
worst uses of color in advertising, both online and in print. Glance through
and make sure you aren’t using any of the following simply as a short-term
strategy to attract attention.
1. Green, Yellow, or Purple on
a Green Background
2. Light Colors on a White Background
3. Neon or Rainbow Colors
4. Colored, Textured Background with Colored Text
5. Red, Blue, or Purple on Black Background
6. White Gradient with White Text
7. Multiple Colored Boxes
8. Yellow, Blue, and Magenta on Red Background
9. Bright Blue Background
10. Pale Yellow Background
View detailed article with examples at Designfestival
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