- Repulsive headline, tagline and descriptions in your portfolio
- No fancy nickname that your clients will be fond of remembering
- Not writing about the results
- Lack of confidence in your skills
- Keeping everything complex
Here are simple tips that help resolve the above issues and hence get you more clients.
Write a catchy headline, tagline, and descriptions. Ask a friend, your parents, and even your favorite teacher, including Mr. Cuddles, if your tagline or headline is memorable enough. Your friends will make fun of you, your parents will support you 100%, your favorite teacher will give you a good feedback, and Mr. Cuddles will probably just doze off. Your goal is to make them not forget it. Make a promise and fulfill it.
Give yourself a fancy nickname that people will be fond of remembering. We all give nicknames to people we don’t know, and they, too, don’t know about it. We give them nicknames because they are so memorable. It can work the other way around. Name yourself and never be forgotten. Do you know Soda Guy? Or Cute Cathy? You know what I mean…I bet you call your pizza delivery guy Pizza Man.
Write about the results, not the process. I just want my burger, I don’t want to know the ingredients and how you cooked it to its perfect golden brown color.
Show them that you have what they want. Tell them you can redesign their website and modernize it or that you can design any website they want you to design. Make them feel their problems will be solved in just one or two sentences.
KISS.
Not Keeping It Simple and Smart...Simply "Keep It Short and Sweet"
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